OPEN TO WORK
TechTrek:
Turning Tech Company
Growth into a Game
CLIENT:
TECH
CONSULTING
ROLE:
DIRECTION
STRATEGY
CONTRIBUTORS
Rob DeMartini
Larkin McGowen
Aaron Autrand
Jessica Schembri
GAMEPLAY
SCROLL
In the fast-paced world of tech startups, companies level up quickly, but one critical quest often lags – financial readiness. Despite Armanino's knack for guiding tech companies through their growth stages, a communication glitch left many unaware of our specialized power-ups across the business lifecycle.
Creating a Campaign Worth a High Score
Our mission? To craft a campaign as engaging as a classic board game that educates our audience about Armanino's deep understanding of tech company growth stages. We needed to showcase our epic services like Valuation, OFA, Tax, and RAAS at each pivotal level of their journey.
A Play-to-Win Method
During our brainstorming bonanza, we hit the jackpot: what better way to map out a tech company’s journey than to use the game “Life” as inspiration? This game would be our secret weapon to show how Armanino's expertise boosts companies at every stage.
Lessons in Teamwork for the Win
This venture was a labyrinth of creativity, presenting opportunities to pioneer new paths and achieve high scores in areas we’d never tackled before. Delivered on time and within budget, here are the key takeaways:
-
Early Risk Identification: Stay Ahead of the Game
Spotting risks early empowers you to navigate projects better. Proactive strategies ease pressure down the line, making sure you don’t lose any lives. -
Consistent Dialogue: Communication is Your Compass
Regular, honest debriefings kept us on track, steering us through obstacles and fostering a culture of continual improvement. -
Unrelenting Focus on Value: Keep Your Eye on the Prize
Every creative decision was scrutinized for value, ensuring that our playful approach didn’t overshadow the purpose.