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Creative Director

OPEN TO WORK

TechTrek:
Turning Tech Company
Growth into a Game

CLIENT:
TECH
CONSULTING

ROLE:
DIRECTION
STRATEGY

CONTRIBUTORS
Rob DeMartini
Larkin McGowen
Aaron Autrand
Jessica Schembri

GAMEPLAY

SCROLL

In the fast-paced world of tech startups, companies level up quickly, but one critical quest often lags – financial readiness. Despite Armanino's knack for guiding tech companies through their growth stages, a communication glitch left many unaware of our specialized power-ups across the business lifecycle.

Creating a Campaign Worth a High Score

Our mission? To craft a campaign as engaging as a classic board game that educates our audience about Armanino's deep understanding of tech company growth stages. We needed to showcase our epic services like Valuation, OFA, Tax, and RAAS at each pivotal level of their journey.

A Play-to-Win Method

During our brainstorming bonanza, we hit the jackpot: what better way to map out a tech company’s journey than to use the game “Life” as inspiration? This game would be our secret weapon to show how Armanino's expertise boosts companies at every stage.

Lessons in Teamwork for the Win

This venture was a labyrinth of creativity, presenting opportunities to pioneer new paths and achieve high scores in areas we’d never tackled before. Delivered on time and within budget, here are the key takeaways:
 

  1. Early Risk Identification: Stay Ahead of the Game 
    Spotting risks early empowers you to navigate projects better. Proactive strategies ease pressure down the line, making sure you don’t lose any lives.

  2. Consistent Dialogue: Communication is Your Compass 
    Regular, honest debriefings kept us on track, steering us through obstacles and fostering a culture of continual improvement.

  3. Unrelenting Focus on Value: Keep Your Eye on the Prize 
    Every creative decision was scrutinized for value, ensuring that our playful approach didn’t overshadow the purpose.

Experiential

Discover how moving to an immersive experience captivates an audience and significantly boosts success.

Web

Explore how a board game turns tech growth stages into a fun and educational journey.

More Work

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