Creative Director
OPEN TO WORK
Riding the Waves of Transformation:
A Case Study in Redefining
Brand Engagement
CLIENT:
CONSULTING
ROLE:
DIRECTION
STRATEGY
CONTRIBUTORS
SARAH THOMA
EXPERIENTIAL EVENT
SCROLL
For eight years, Armanino has been a top Gold Certified and Inner Circle partner with Microsoft Dynamics. Known for exceptional tech support and implementation, they consistently rank in the top 1% of partners across the country.
The Challenge
The past few years threw us a few spoiled coconuts. Our booth presentations started sounding too much like traditional sales pitches, and the impact was unmistakable. Stranded without client excitement and connection, we knew a bold course change was necessary to showcase our brand's lively and fun personality.
The Solution
We wanted more than a sales pitch—the aim was to create a deep, emotional connection between attendees and our brand. I carefully charted our experiential strategy and led the team with a unifying mission—to make our booth the island everyone would be hopping on, thus differentiating us in a sea of competitors.
The Results
With the sound of crashing waves and the scent of saltwater in the air, our innovative strategy lead us far beyond stagnant ROI shores. Our presence at the event transformed from just a booth to a tropical paradise inviting visitors to dive in, engage, and interact. The mainland we now find ourselves on is a place of radiant success.
$1.5m
Marketing Pipeline
300+
New Leads Generated
Strategy & Business Analytics Partner
"This booth went well and everything fit. The charging stations were interesting and kept people there. The trivia made people stand in line. We stood out for our experience and I think thats a good thing. We got a crap ton of action."
Testimonial
