Creative Director
OPEN TO WORK
From Dated to Dynamic:
Revamping the Armanino Brand
CLIENT:
BRAND
ROLE:
DIRECTION
STRATEGY
CONTRIBUTORS
SARAH THOMA
KATHERINE RIVERA
HOLLY SUBERVI
BRAND REFRESH
SCROLL
So, Armanino's last makeover was back in 2013. It was high time to sprinkle some magic dust and bring this brand back to life. My mission? To inject new energy, give it a deeper meaning, and, most importantly, make it stand out from the crowd.
The Challenge
Armanino was starting to look like it was stuck in the past. The message was all over the place and not hitting the right notes. It was time to modernize, tune into the latest trends, and reflect the current marketplace. Basically, we needed to make Armanino look sharp, focused, and totally in sync with today’s industry vibes.
We weren’t just aiming for a pretty facelift. We wanted a brand that screamed Armanino's deep expertise, showed off their playful and energetic culture, and highlighted their knack for innovating the finance world.
The Solution
Our adventure kicked off with a brand audit and some serious brainstorming about Armanino’s evolving story. With the goal to tell a more compelling tale, our creative squad rolled up their sleeves. Every step, from refreshing visuals to creating a whole new creative toolkit, was done hand-in-hand with the brand team and the big bosses. We didn’t just meet expectations; we smashed them. Here’s what we cooked up:
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Updated Visuals: We revamped everything—colors, typography, photo styles, and illustrations. Each element was crafted to tell Armanino’s story in a fresh and exciting way.
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Communication & Tone: We crafted a killer brand story, set up key pillars, came up with a catchy slogan, and nailed down the tone and voice.
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Systems: To keep things consistent and empower everyone to use the brand effectively, we rolled out a digital asset management system and a bunch of customizable templates using Adobe Create Cloud Express.
LEGACY BRAND
