OPEN TO WORK

From Cold to Bold:
How Supercharged Lead Generation Efforts
Turn Cold Leads Into Hot Prospects

CLIENT:
VARIOUS TECH
COMPANIES

ROLE:
DESIGN
CONCEPTING

CONTRIBUTORS
LAURA MCINERNEY
GILDA RACZKOWSKI

B2B MARKETING

SCROLL

Growing your business? Nurturing leads is where it's at! But, let’s be real – it often gets pushed aside.

The Challenge

Our clients were struggling big time with juggling lead generation campaigns alongside their marketing efforts. Most weren’t using their marketing automation systems (like Marketo or Eloqua) to their full potential, letting those precious leads slip through the cracks.

The Solution

Enter our dream team: the Creative Director. Content Strategist and myself. Through some fun, collaborative workshops, we cooked up a bunch of ways to boost our clients' digital game:

Snazzy Design. We gave their materials a makeover – better design, mobile-friendly layouts, eye-catching colors, and irresistible call-to-action buttons. Now, their content looks as good as it works!
Built-for-Speed Templates. We whipped up a variety of email and landing page templates. These bad boys made rolling out new campaigns a breeze.
Campaign Masterminds. Using top-notch lead generation practices, we dreamed up and executed campaigns that spanned the whole sales funnel: Nurture, Drip, Reactivation, PPC, and Direct Mail.

Featured Campaign

NextGen Healthcare, a big name in EHR, financial, and HIE solutions for healthcare orgs, turned to us for help. They needed a campaign that not only pulled in potential customers but also gave them killer content for social media, PR, and digital marketing.

The Solution

Crafted a multi-page, online survey, hosted in Marketo, and promoted it to their database.
Scored a sweet 2% response rate.
Used the collected data to create a snazzy survey report (an ebook!) and a cool infographic to promote the findings.

The end result? More leads, better engagement, and a boosted reputation for NextGen as a thought leader in their industry.